Social Mention Defined free essay sample

Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook, Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social media relationships and monitor success and failures of clients in social media.Social Mention is a management tool analyzes different content from a multitude of social media networks at one time. Public relations practitioners can use this tool to evaluate client’s relationships with publics on various social networks and measure their presence online. PR professionals utilize this tool to gauge the success of a brand, client, organization or product. We will write a custom essay sample on Social Mention Defined or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This tool allows for quick and easy access to social media crisis management in order to maintain a positive image.Social Mention provides information such as the amount of users discussing a topic and what time of day a particular subject is being discussed. The tool provides in time reports covering what is going on at that exact moment in social media. Social Mention is a beneficial tool in the PR field. The tool provides reports describing categories such as strength, sentiment, passion and reach. Strength measures the possibility of a client being discussed in social media. The calculation for strength is simply the number of mentions of a keyword over the hours of a day.Sentiment determines the positive and negative ratio of a client referenced in social media. Passion is the measurement of how likely a client’s brand will be discussed repeatedly. Reach is the category that determines how many users the specific topic reaches and can potentially reach via social media. Reach is found by the number of authors referring to the specified word over the number of times it is mentioned. The different categories allow a user to tailor their image to improve positive popularity in social media.Social mention provides alerts to users e-mail accounts upon relevant updates regarding clients or brands of interest. Unfortunately, the updates only recognize keywords noted about a particular topic and disregard the context of the keywords. Therefore some notifications are unnecessary. Across the Internet PR practitioners take advantage of the benefits Social Mention has to offer. Bloggers rave about the efficiency and convenience of managing social networks all in one place. Healthy Choice launched a PR social media campaign based on the information gathered by Social Mention.The company used the feedback given on social networks to configure a campaign that would improve the Healthy Choice brand image in consumer’s minds. Once Healthy Choice improved social media relationships with its publics, social media involvement with the company skyrocketed. After offering a coupon on the Healthy Choice Facebook page, â€Å"likes† increased from under 10,000 to over 60,000. Social Mention helped Healthy Choice reach out to its publics and respond to their feedback. The data gathered from Social Mention provided Healthy Choice with the material it needed to increase the company’s popularity and improve the brand name.

Frederick Douglas Essays - Slavery In The United States, Slavery

Frederick Douglas Essays - Slavery In The United States, Slavery Frederick Douglas Casey Connealy History Frederick Douglas The Narrative of the Life of Frederick Douglass, An American Slave was written by Frederick Douglass himself. He was born into slavery in Tuckahoe, Maryland in approximately 1817. He has, "no accurate knowledge of my age, never having seen any authentic record containing it" (47). He became known as an eloquent speaker for the cause of the abolitionists. Having himself been kept as a slave until he escaped from Maryland in 1838, he was able to deliver very impassioned speeches about the role of the slave holders and the slaves. Many Northerners tried to discredit his tales, but no one was ever able to disprove his statements. Frederick Douglass does offer a biased review of slavery, as he was born into it, yet even in his bias he is able to detect and detail the differences in the slave holders cruelty and that to which he was subjected. From being whipped and humiliated daily, "a very severe whipping for being awkward" (101), to being able to find his own work and save some money, "I was able to command the highest wages given to the most experienced calkers" (134), he is able to give the reader a more true picture of slavery. His poignant speeches raised the ire of many Northerners, yet many still felt the slaves deserved their position in life. Douglass, for his own safety, was urged to travel to England where he stayed and spoke until 1847 when he returned to the U.S. to buy his freedom. At that point, he began to write and distribute an anti-slavery newspaper called "The North Star". Not only did he present news to the slaves, but it was also highly regarded as a good source of information for those opposed to slavery. During the Civil war, Douglass organized two regiments of black soldiers in Massachusetts to fight for the North. Before, during and after the war he continued his quest to free all the slaves. He became known as a fair and righteous man and was appointed as the U.S. Minister of Haiti after holding several government offices. Frederick Douglass has woven many themes into his narrative, all being tied with a common thread of mans inhumanity towards man. Children were uprooted from the arms of their mothers, "before the child has reached its twelfth month, its mother is taken from it" (48) and sold to other slave holders. Brutal whippings occurred for even the smallest imagined offense, "a mere look, word, or motion" (118), women were treated as no better than common concubines and the slaves were forced into living quarters, "on one common bed cold, damp floor" (55) worse than some of the farm animals. The slaves were not allowed even the most meager portion of food, "eight pounds of pork and one bushel of corn meal" (54) to last a month. Clothes were scarce and illness was never tolerated. It was unthinkable for the slaves to practice any type of religion, hold any gatherings, become literate to any degree, "unlawful unsafe, to teach a slave to read" (78) or even make the simple decision of when to eat and sleep. One of the themes that the book dealt with is society and its handling of slavery under the guise of Christianity. Those who professed to being the most Christian i.e., the minister who lived next door, was actually the most cruel. Douglass stated adamantly that religion was, "a mere covering for the most horrid of crimes, - justifier of barbarity - sanctifier of hateful fraud, - protection for the slave holder" (117). "Religious slave holders are the worst" (117) because they thought it was their duty to "whip his slaves" (118). While being in the community of religious leaders, Douglass was subjected to the "meanest most cruel" (117) of acts of one human being towards another. The slaves were kept down, belittled and whipped into submission all under the tenets of Christianity. The Rev. Weeden, Rev. Hopkins and Mr. Freeland felt it was not only their right to own slaves, but also their God-given right to take these human beings and turn them into hard workers. The imagined acts of transgression and the punishments mettled

Philosophy and Politics Assignment Example | Topics and Well Written Essays - 2000 words

Philosophy and Politics - Assignment Example David Thoreau asserts that the best government is one that does not govern at all. His political ideals are somehow different because he believes he should not pay tax equally and detests slavery. He sees this as being unjust to the community who in turn respects the governing rules. Having not enough land makes him feel like he should not pay similar tax on property as that paid by the others. It is in this respect that David Thoreau declined to pay tax and was arrested and imprisoned in July 1846. Although he was supposed to remain in prison until he pays a fine, he still declined the payment of the fine. David Thoreau’s relatives ended up settling the fine without his consent and were released. This had long enduring impacts on the "Civil Disobedience" making his political ideal quite different from those read in the Analects and that of the community who respected and obeyed the unjust laws. The circumstances of David Thoreau’s arrest and his attitude as a civil man exerted a great powerful force on the civil disobedience over time. David Thoreau, a man who only wandered in the woods to record the migration of birds and the growth of plants in his journal in Massachusetts, a small village of Concord, profoundly influenced most political giants such as Martin Luther King Jr. and Mohandas Gandhi. His political realm in "Civil Disobedience" established his whole reputation in the world of politics among the Americans. David Thoreau asserts that he went to the woods due to his wish to have a deliberate life in order to front the essential life facts only and find out if he could not learn what the facts could teach so that he would not discover that he never live when he dies. In his book, he says he never wished to live a life that was not life itself. That drove him to publish his book and his acts of civil disobedience. On the contrary, the chapters in Analects are categorized by individual themes. They are not however arranged to detail in any sort of manner the continuous stream of ideas and/ or thought.

The Impact of Social Media and Viral Marketing on the Film Industry Essay - 1

The Impact of Social Media and Viral Marketing on the Film Industry - Essay Example of the most recent development in the field of marketing, but some of its components such as social media and viral marketing have been of the most considerable significance to marketing. In the current global society, the use of social media and viral marketing is arguably an effective means of getting consumers (Griffith, 2011). Social media in this specific case can be described as internet based technologies designed to foster social interaction between individuals or organisations that facilitate effective communication links. Viral marketing can be viewed as internet based buzz-marketing techniques that strive to attain brand awareness by way of viral processes such as internet memes and memetics. One of the common ways it can be delivered is through word of mouth, but can also be enhanced by network effects (Mills, 2012). This approach to marketing is distinguished by the fact that those who initially acquire the information are urged to communicate it to others. The SPIN framework is conceived by Mills as a four stage process that can see to it that the two marketing approaches discussed above are as effective as possible. The four stages comprise of spreadability, propagativity, integration, and nexus (SPIN). The stages are aligned in order of execution so as to attain maximum marketing results. Spreadability is an attribute that define the desirable nature of the campaign meant to be spread on the internet platform. It can be further be described by two terms; likeable and shareable. The use of social media and viral marketing has become effective means of marketing predominantly because they are extensively used by the prospective customers. However, there are few barriers that restrict marketers from reaching all this audience. Hence, the campaign that is launched by the marketers has to exhibit likeability and ‘shareability’ to incite those it reaches first to like and share it. The ultimate audience reached in such a case is commendable (Mills,

Assignment Essay Example | Topics and Well Written Essays - 750 words - 15

Assignment - Essay Example However, catholic supports an appreciable number of health institutions. Fundamentally, churches are supported by the constitution under the first amendment bill that gives religious institutions the freedom of faith and religion. Therefore, the long-standing faith based principles that catholic uses to run the health institutions should be respected (Parker web). The issue would not have been so tough had the president given a constitutional leeway for church based healthcare systems. The greatest constitutional issue is that the healthcare bill is federally implemented and therefore there is no constitutional exemption for church based healthcare organizations. However, the issue would not have been so inflexible if it was state mandated. This is because the church based organizations would still enjoy their constitutional freedom by exercising constitutional laws from states that recognize their faith and moral stand (USCB web). The religious clauses of the first amendment uphold and respect the value of religious freedom as it pertains to exercise of freedom of conscience. The clauses recognize that the Almighty God gave free mind to man and therefore there should be no law whatsoever that should influence or burden consciousness. The Catholic based healthcare organizations have the constitutional right to exercise the freedom of consciousness as provided by the constitution (USCB web). However, the requirement by the healthcare bill to support health care organizations to offer birth control, the morning after pill, and sterilization, even if they are private nonprofits run by the Catholic Church goes against this religious clause. This is because it forces the Catholic Church to do what it considers fundamentally wrong. In fact, the bill touches on the issues that are of great value to the church especially the Catholic Church. The Catholic Church greatly values the sanctity of life and therefore

Pearl Harbor Essay -- Discrimination Japanese Japan Essays

Pearl Harbor During the early 1940’s, World War II was upon the United States of America. After the attack on Pearl Harbor, the U.S. was ready to go to war with The Empire of Japan. During this time, many U.S. citizens grew great hatred toward anyone of Japanese ancestry. People began to become paranoid and treated any Japanese person with great disrespect. All of this started with the Japanese attack on Pearl Harbor. After the attack, many Japanese people were sent to concentration camps. Many of them were either put in jail because of their race, or just because they refused to go to the concentration camps. This also happened in David Guterson’s fiction book, Snow Falling on Cedars. After the attack on Pearl Harbor, Japanese citizens were looked upon as traders, taken to concentration camps, and many were accused of crimes that they did not commit. Pearl Harbor is on the island of O’ahu in Hawaii. At approximately 8:00 A.M., on December 7, 1941, the Empire of Japan attacked the United States of America. Admiral Isoroku Yamamoto orchestrated this surprise attack. Three hundred and fifty-three Japanese aircraft attacked Pearl Harbor, led by Commander Mitsuo Fuchida. (Pearl Harbor Remembered) Before this, no formal declaration of war had been announced. Nearly 100 U.S. ships were in the harbor the morning of the attack consisting of battleships, destroyers, cruisers, and other support ships. (Pearl Harbor Remembered) Fortunately, over half the U.S. Pacific fleet was out to sea. During the same time, the Japanese also attacked Hickam Field. Eighteen Army Aircraft were destroyed or damaged as they set on the runways. (Pearl Harbor Remembered) These aircraft included bombers, fighter planes, and attack bo... ...es and make fun of them since the US was at war with Japan. Many people were also paranoid of the Japanese and accused them of being spies and even forced them to live in concentration camps. Finally, some Japanese citizens were even accused of crimes only because of their Japanese ancestry. Work Cited Guterson, David. Snow Falling on Cedars. New York: Harcourt Brace & Company,1994. Michalowski, Mark. "Concentration Camps." Online posting. May 1997. America's Concentration Camps. 4/17/01. <http://www.ionaprep.pvt.k12.ny.us/projects/intrnmnt/intrnmnt.htm>. Unknown. "Landmark Race." Online posting. 1944. Korematsu v. US. 4/17/01. <http://lawbooksusa.com/cconlaw/korematsuvus.htm Unknown. "Pearl Harbor." Online posting. March 30, 2001. Pearl Harbor: Remembered. 4/17/01. <http://www.execpc.com/~dschaaf/overview.html>. Pearl Harbor Essay -- Discrimination Japanese Japan Essays Pearl Harbor During the early 1940’s, World War II was upon the United States of America. After the attack on Pearl Harbor, the U.S. was ready to go to war with The Empire of Japan. During this time, many U.S. citizens grew great hatred toward anyone of Japanese ancestry. People began to become paranoid and treated any Japanese person with great disrespect. All of this started with the Japanese attack on Pearl Harbor. After the attack, many Japanese people were sent to concentration camps. Many of them were either put in jail because of their race, or just because they refused to go to the concentration camps. This also happened in David Guterson’s fiction book, Snow Falling on Cedars. After the attack on Pearl Harbor, Japanese citizens were looked upon as traders, taken to concentration camps, and many were accused of crimes that they did not commit. Pearl Harbor is on the island of O’ahu in Hawaii. At approximately 8:00 A.M., on December 7, 1941, the Empire of Japan attacked the United States of America. Admiral Isoroku Yamamoto orchestrated this surprise attack. Three hundred and fifty-three Japanese aircraft attacked Pearl Harbor, led by Commander Mitsuo Fuchida. (Pearl Harbor Remembered) Before this, no formal declaration of war had been announced. Nearly 100 U.S. ships were in the harbor the morning of the attack consisting of battleships, destroyers, cruisers, and other support ships. (Pearl Harbor Remembered) Fortunately, over half the U.S. Pacific fleet was out to sea. During the same time, the Japanese also attacked Hickam Field. Eighteen Army Aircraft were destroyed or damaged as they set on the runways. (Pearl Harbor Remembered) These aircraft included bombers, fighter planes, and attack bo... ...es and make fun of them since the US was at war with Japan. Many people were also paranoid of the Japanese and accused them of being spies and even forced them to live in concentration camps. Finally, some Japanese citizens were even accused of crimes only because of their Japanese ancestry. Work Cited Guterson, David. Snow Falling on Cedars. New York: Harcourt Brace & Company,1994. Michalowski, Mark. "Concentration Camps." Online posting. May 1997. America's Concentration Camps. 4/17/01. <http://www.ionaprep.pvt.k12.ny.us/projects/intrnmnt/intrnmnt.htm>. Unknown. "Landmark Race." Online posting. 1944. Korematsu v. US. 4/17/01. <http://lawbooksusa.com/cconlaw/korematsuvus.htm Unknown. "Pearl Harbor." Online posting. March 30, 2001. Pearl Harbor: Remembered. 4/17/01. <http://www.execpc.com/~dschaaf/overview.html>.

Creative Writing – My Baby

I was walking in the thick white snow, my cheeks pale pink, and my eyes wet, from the cold, razor-sharp wind that seemed to blow across my face. My hands in my pocket, and my head down prevented me from seeing my way, so I raised my head. All of a sudden, my eyes met his across the street; he was tall, with sea blue eyes and long strawberry blond hair, which made him look ugly. But his eyes distracted me from seeing his flaws. His small white teeth showing in a smile, when he returned my stare. I was warm; my cheeks grew bright red, my eyes flooded with admiration for his looks. â€Å"Was it love or lust†? I thought as, I continued to stare at him. He was so kind, loving and caring, with a great personality that always made me smile, while I slept. He constantly made me feel good, and I loved him so much; that I could stay awake just to hear him breathing. Due to the fact that we were so young, we couldn't consummate our love for one another. I was 17, and he was 18, when we both decided that we should take our love to the next level. We wanted it to be special, so we could treasure the moment for the rest of our lives, therefore we lied to our parents about where we were going. We stayed in a cottage, which had a fire place. We made love in front of the fire place. The fire made our body, so hot, and sweaty. I smiled, keeping the pleasure from showing in my eyes. I wish could spend the rest of my life in this sweet surrender. After we made love I felt, like I have never felt before; I was far away dreaming, I was in ecstasy. The art of making love was new to me, but was exhilarating. Satisfaction drowned my body. Our body became one; and we shared deep love and feelings. I have no recollection of being this happy before, but we made one mistake. We forgot to use protection-condom. At school we were never taught sex education. Anytime I asked my mum, about sex she would make me wash my mouth out with soap, then take me to church and tell the priest he should pray for me, because I was turning to sin. I always laughed when she did it. So I did it often just to watch her reaction. Three months later I found out I was pregnant. I knew I was pregnant because I had missed my period for three months; also I got fat, and had morning sickness. I did not tell the father that I was pregnant. I didn't want to, he wouldn't have stayed anyway. But every moment I spent with him I treasured. I didn't want to have the baby, I was too young. I thought of many ways of getting rid of the baby with out killing it. I didn't know what to do, or who to tell. It was too much for me to handle. So I decided to tell my mum. Telling my mum was the worst. When I told, her normally blue-gray eyes grew green with hatred. Then her lips tightened against her reply â€Å"ok darling†. She did not shout, scream nor sob. I felt as if in her reply there was a plan. Six months later. I was ready to give birth. I preferred making the baby, than  giving birth to it, as I dreamt far away of the night it happened. It was as if my scream of pain, triggered the baby. My baby was born; he was small, and breathtaking. My breath was taken away when my mum said â€Å"you can't keep him†. There was no way I could speak; my voice had gone with shock. She took my baby away from me. I turned away so she could not see the expressions in my eyes. It took a moment for the shock-wave of pain to travel down my body, to my brain. The agony was so intense that a scream involuntarily tore its way from my throat. I hated her for what she did. My mum and I lived in silence, in a house where the love had been stolen. Although I stayed to take care of her, because she was ill with Alzheimer. Since my baby was gone I had no love to give, I had put a brick wall around my heart, which was guarded by my hatred for the world. At home in the sitting room drinking my daily caffeine shot, while watching DR PHIL, and my mum rambling incoherent words to the T.V. The phone called for me. The voice came through the telephone, echoing through a corridor 12 months long. â€Å"We have an address†, said the voice on the phone, my heart started to beat loud; it got so loud it made the voice the inaudible. 314 maple road, Leicester, could be where  my son lives.  I hesitated when I got to the door. I didn't want to ruin his happiness, in his new  life. â€Å"But my happiness has already been ruined,† I said selfishly. My finger trembled as  I rang the bell twice. A little boy answered the door. Many questions argued in my mind all at once; could he be my son? Could this be my baby? I felt happy when he spoke; â€Å"hello â€Å"said the soft voice. I could stay lost in this moment forever.